While the definitions are varied, we like this one best: Digital transformation is the process of using digital technologies to create new — or modify existing — organizational processes, culture, and experiences to meet changing organizational requirements and stakeholders’ expectations.
There is no cost to the program. We are currently in the pilot phase and have provided the program for free to participants thanks to the generous support of Mastercard Changeworks™.
The short answer? All of them. For digital transformation to be successful it can’t be siloed with the IT team or the marketers — it is an organization-wide journey that involves changing your processes, people (skills and roles), technology, and mindsets.
There’s no doubt that modern marketing and fundraising rely on digital — whether it be delivering the message or tracking your gifts and success rates. But true digital transformation is a holistic process and everyone has to be on board.
While digital transformation includes technology, it is not only about technology. And the great news is that easy to use digital tools are more accessible than ever. We’ve put together some great educational resources to help build skills and help your organization make change, regardless of size.
At this time, our pilot is filled but you can sign up to stay in the loop on future opportunities, new resources, and updates on our program.
Since its inception, CanadaHelps has always looked for ways to build skills and capacity in the charitable sector — from our early My Charity Connects conference, to our large library of resources. We’ve also launched other initiatives including co-founding GivingTuesday Canada and the Great Canadian Giving Challenge. As a charity ourselves, we see the value of charities in Canada, and the incredible potential for changemaking if we can help move the needle on digital transformation in the sector.
Mastercard Changeworks™ supports Canadian not-for-profits – and the individuals and communities they serve – by helping them improve their technology and data capabilities. It is a natural partner for CanadaHelps because of how closely aligned its goals are with CanadaHelps’ own charitable mission. For over 20 years we’ve been working to democratize access to technology and education, and to advance the digital skills within the charitable sector.